Welcome to the Telling of Story Podcast. I’m your host, Storyteller Jewels, and along with my guests, it’s my endeavour to explore the art and science of storytelling, to attract, engage and retain a business audience, and to unpack why it works for some, and not for the many that try.
[00:00:21] Jewels: Listen in as Kate talks about the power of consistency.
[00:00:30] Kate: If you are trying to build an online business, consistency is key. The more consistent you are, the easier it’s going to get. So my Instagram following, I don’t think it was because, you know, my content is any better than anybody else’s. But I consistently posted, I consistently put reels, and some of them went viral.
[00:00:50] Kate: And there’s no formula behind them going viral. But if you don’t have that consistency, you’re not going to build that audience as easily and that trust.[00:01:00]
[00:01:07] Jewels: In this episode, I have the pleasure of talking with Kate Boyle, a qualified nutritionist and food scientist and Pilates instructor. Kate has worked within the health and nutrition field for more than 20 years and is passionate about helping people move well, eliminate pain, live a balanced life and make being healthy easy.
[00:01:26] Jewels: Kate owns and operates Mind and Movement Pilates, a Pilates and wellness studio in Melbourne, Australia, as well as her online Pilates and health membership. Mind movement health and a podcast by the same name, the mind movement health podcast, a mom of two girls. She loves dark chocolate, eighties music, hot showers, and getting out in nature.
[00:01:48] Jewels: Kate, welcome to the show.
[00:01:50] Kate: Thanks so much for having me on. I’m excited to be here
[00:01:52] Jewels: today. Kate, tell me or take me back to the injury that led you into the health and fitness field in the first [00:02:00] place. Thanks. Well, I have
[00:02:01] Kate: to go back to when I was a teenager. So I originally thought I was going to become a dancer.
[00:02:07] Kate: I was dancing practically full time going to school and at 16, I tore the meniscus in my knee and for a dancer, it’s a pretty big injury. I’d been accepted into a full time course and, you know, speaking to a few girlfriends, they were like, you can have a career, but you’re never going to be front and center because that injury is always going to be in the back of their minds when they’re, you know, casting and all the rest of it.
[00:02:34] Kate: So I kind of had to grapple through thinking, all right, great. My career directory is now not going to happen. What am I going to need to do? And being a young dancer, you know, I was struggling with body image and, you know, restricting my food intake and everything that kind of comes with that dance world.
[00:02:53] Kate: And I thought, you know what, I really should learn some more about nutrition. And maybe instead I could go up and [00:03:00] help other young athletes, you know. Learn to feel themselves properly. And hopefully in the meantime, cure what I was going through myself. So I went off, finished high school, went off to university, studied nutrition and food science and worked as nutritionist for a period of time, sitting at a desk and hated it.
[00:03:19] Kate: I just this, you know, sitting at a desk after dancing and moving my body all my life. I was like, this is not for me. And so I was teaching dancing part time and a girlfriend said, why don’t you Pilates course? You know, you know how to teach, you’ll be fantastic. And by that stage, you know, I had terrible SIJ pain.
[00:03:38] Kate: I had lower back pain. I still had my knee injury that had never fully recovered. It would lock occasionally. So I thought I’ll go off and I’ll do the Pilates course. And from doing that, I actually healed my own injuries and I thought, well, if this can work for me, I can apply this and help other people.
[00:03:56] Kate: So I worked for different studios. I [00:04:00] kept my nutrition job, you know, worked for different studios. And then I went off overseas for a year and taught in Europe and then came back and opened my studio, Mind and Movement Pilates. And Combine the Pilates, but as we know, health is interlinked. So I would get people coming into the studio that were coming to me for lower back pain.
[00:04:19] Kate: But on top of that, you know, we do a few full sort of health history and they would have, you know, gut issues happening. And so then we would interweave. Okay, well, if we’re changing your movement, can we look at changing your diet? And so it was sort of a multi pronged approach and that’s how the studio developed.
[00:04:37] Kate: And then going on from there, the last couple of years with everything going a little bit crazy, I was closed for a full year in between all of those lockdowns. So that’s when I moved online and then started expanding my online presence and got to where I am today.
[00:04:52] Jewels: So take me through that part of the journey as well.
[00:04:54] Jewels: So You were forced to close essentially like everybody else and you made the decision to [00:05:00] go online. Was that just an instant reaction? You, that’s the only way you knew how to go or is that something that you’d been thinking about beforehand and this was the straw that broke the camel’s back or?
[00:05:10] Kate: Yeah, well that’s pretty much what happened.
[00:05:12] Kate: So I had already, you know, thought about Starting a podcast and I would get people traveling to come and see me. So, you know, I’m in Berwick and Melbourne in the Southeastern suburbs, but I would get people coming from the city to visit me, you know, traveling 40 minutes, an hour or more to come to class.
[00:05:31] Kate: And so I thought, you know. Moving online and being able to help more people from, you know, around the world is a great way to expand your business, but also having two girls, I wanted a little bit more time freedom as well. So I wanted to be able to do the school drop off and pick up and not have to be as restricted in my teaching hours.
[00:05:53] Kate: So I had already had, you know, thoughts and I’d already started my online presence. I just hadn’t [00:06:00] created. A membership as such. So it was already there in the lifestyle that I knew I wanted to lead. It was just starting that kind of just gave me the push that, you know, there’s no income coming in if your studio is closed.
[00:06:12] Kate: So it kind of just went, all right, well now this is the time to do it. So
[00:06:16] Jewels: clearly just, you know, creating a couple of courses and putting them online is not enough. So you’ve gone down the path of building a person, a bit of a personal brand. You’ve got something like 120, 000 followers on Instagram, which is amazing at the time of this recording, at least.
[00:06:34] Jewels: You’re also pretty prolific on your podcast. You’re getting close to 200 podcasts, which, by the way, congratulations. I know how much effort goes into. Creating the podcast. So well done. Also a guest speaker quite regularly on other podcasts. Why put in so much effort on the online space?
[00:06:52] Kate: I’m really passionate about what I do, which is potentially part of my downfall in finding that sort of work life [00:07:00] balance, which I know a lot of, you know, Business owners and entrepreneurs will find.
[00:07:05] Kate: So, you know, when you’re creating an online presence is very different to having an in person business. So as soon as somebody comes into my studio, I automatically have that connection with them. I’m seeing them in person. I’m speaking to them. I’m physically touching their bodies when we’re doing a class and that creates.
[00:07:23] Kate: A very different connection with someone than seeing someone online, you see some online, you’re like, oh yeah, they’re great, you know, flick through, but you don’t create that connection instantly. There’s a lot of research to show it’s up to 17, like touch points or 17 times to see something before you’ll, you know, really stop and make a connection.
[00:07:44] Kate: So I knew that being online and going on Instagram is great and it’s going to help people, but it’s only going to help them. In a certain way, and some people are visual and some people are auditory and being in the health field, podcasting seem to be a [00:08:00] natural step. I am someone that loves podcast myself.
[00:08:02] Kate: I think it’s such a brilliant, you know, free form of getting information and hearing the world’s experts that if you went and did, you know, in person, you know, speak a course with them or something, it would cost you thousands and you can find so much information for free. So wanting to help women with my podcast, you know, generally that’s who I work with.
[00:08:24] Kate: I see men, you know, men as well, but generally I think there was a bit of a gap there in that sort of space for women with women’s health. And so I really just wanted to expand on that, connect with other experts in the field, but build that connection with my online audience, because hearing somebody speak and hearing the passion in someone’s voice is very different to just watching them move on a phone.
[00:08:49] Jewels: And so what has that process taught you about that connection? How do you create a connection online? As you say, you don’t get to, you know, look at them in the eye and have that personal connection. You’re not touching their bodies per [00:09:00] se in your context. So how do you build that connection online?
[00:09:03] Kate: Well, I think that’s where the podcasting and hearing that Audio has been really great.
[00:09:08] Kate: So I will get people, you know, reaching out to me saying, I’ve been listening to your podcast. I’ve had a few podcast listeners travel to me to do class in person, but I think it takes a lot more time, you know, popping on and doing things like Facebook lives, they always say you should do it. And. I’m more of an introverted person.
[00:09:28] Kate: I’m not the type of person that I want to be out on show all the time, but making myself go on there just to know that it’s helping people. So really showing your face, really connecting with your voice, but it’s definitely a lot harder. Like I won’t lie, you know, as soon as somebody comes in my studio, I can have them for a client for life because we can make that connection online.
[00:09:50] Kate: It is a lot harder. So I think the more that you’re showing up and the more that people are actually sort of physically seeing your face and hearing your voice, the easier the connection [00:10:00] is going to be. And then also just being really genuine. You know, I always say to my people. I’m not here to, you know, promote all these different other services.
[00:10:09] Kate: I won’t promote anything that I don’t use myself. Integrity is really important to me. And I think that’s just been another way that people know if they’re listening to my podcast or, you know, watching me on Instagram, that there’s not going to be 50 different products popping up and all the rest of it.
[00:10:24] Kate: Because if I don’t use it myself, then I’m not going to promote
[00:10:26] Jewels: it. Would you classify yourself as an influencer at this point in your space?
[00:10:31] Kate: I don’t know. I feel I’m too old to be an influencer. Like once you hit a certain age, I don’t feel that way. I kind of feel that influencers are very much that sort of advertising sense, you know, in pushing different products and promoting all the time.
[00:10:48] Kate: I guess I am. Some people would probably refer to me as an influencer just because I’ve got that following, but I don’t see myself being in that league.
[00:10:55] Jewels: With that many followers, what sort of impact has it, if [00:11:00] any, or can you quantify the impact that it’s had on your business as
[00:11:04] Kate: such? I think this is where there’s a big disconnect.
[00:11:07] Kate: So people always think that if you have more followers, it’s going to equal more sales. It doesn’t always work that way. I’ve probably had a small uptick in sales, but not so much. It’s been more of. The, you know, people will look at your Instagram numbers and go, okay, you’ve got a big reach. So you I’ll invite you to come on my podcast.
[00:11:27] Kate: I’ll invite you to speak at a summit, you know, be a presenter. So it’s definitely opened up more opportunities for collaborations with people, but not so much directly transferred across to more sales. So, and I think that’s a piece of information that people don’t share. And people just automatically assume that would mean, Oh, we’ve got that many followers, you know, you’ll be killing it.
[00:11:49] Kate: But a lot of people are there for the free information. You know, a lot of people will follow you and only see every 10th post that you put up. So you still have to put the effort in to [00:12:00] make those connections to, to convert it across to sales.
[00:12:03] Jewels: And so what’s the core reason behind all the effort? Cause I know how much effort it goes into both those environments.
[00:12:10] Jewels: Why are you doing it?
[00:12:11] Kate: One, I love what I do. So it doesn’t feel like work too. I think there is lots of information out there and it’s not all necessarily good. So I try to feel that the information I put out there, you know, I’m qualified in my field, the people I speak to are qualified in their field. So the information that going is going out there is.
[00:12:35] Kate: Good information. And then, you know, finally, if you are trying to build an online business, consistency is key. The more consistent you are, the easier it’s going to get. So my Instagram following, I don’t think it was because, you know, my content is any better than anybody else’s, but I consistently posted, I consistently put reels and some of them went viral.
[00:12:59] Kate: [00:13:00] And there’s no formula behind them going viral, but if you don’t have that consistency, you’re not going to build that audience as easily and that trust. So my audience knows I’m going to be here. I’m going to, you know, be sharing. They’re going to hear my podcast every week. It’s going to come out, but if you’re coming and going all the time and not showing up, then people kind of think, well, can I rely on that person?
[00:13:23] Kate: Will their course be that good? You know, there’s all of this building trust that comes with that consistency too.
[00:13:29] Jewels: With the amount of content that you’re producing, what kind of percentage do you feel that in your week are you putting towards building that online presence?
[00:13:39] Kate: The podcasting takes probably the most time and effort to do that.
[00:13:44] Kate: As you would know, scheduling the interviews, I have a VA who helps with the editing, but you know, I’m still the one uploading my podcast onto the site. I’m still the one on Instagram. I don’t have anybody doing any of that. So I would say, you know, probably 10 to [00:14:00]15 percent of my week is. Scheduling and putting stuff up and then on the intensive weeks with podcasting, that might go up to sort of 25 percent of my week is podcasting and creating content.
[00:14:12] Kate: I think the more you do it, the better you get at repurposing content and learning those hacks, you know, that you can, I can sometimes go back and go, you know, with over a thousand. Instagram posts, no one’s probably looking at everything you’ve written exactly the same. So, you know, if you do repost the wording from one or a photo from one and you can meld them, that’s great.
[00:14:34] Kate: Or, you know, with your podcast, you know, similar to what you do, we’ll create some clips. So a couple of my content each week is coming from the podcast. So getting really smart at how you create your content is good too. And for me, I share a lot of. Workout stuff for Pilates. So when I’m doing filming days for my membership, that’s when I’m filming the workouts that I’m putting on Instagram.
[00:14:58] Kate: So it’s all in one go. Batching [00:15:00] is, is a really great thing to do when you’re creating content, just to save you time.
[00:15:04] Jewels: One thing that I love and I talk about quite often with my clients is that sometimes the content you have to be purposeful about so you, you go and create it and other times it’s about documenting what you’re already doing.
[00:15:16] Jewels: So in your case, when you’re already filming, then why not take a piece of that and use it as your social media post rather than 30 second piece, you can repurpose some of those other things. So it’s not always about creating new. You can find gold in what you do every day. I mean, look at all the food bloggers and things like that.
[00:15:37] Jewels: They just film themselves chopping vegetables. It’s something that might seem mundane and boring for the individual, but for the watcher, they’re
[00:15:45] Kate: loving it. Yeah. And they said to a lot of the. Sort of influencers are now saying, you know, just take that 15 second video of you folding the washing or, you know, whatever niche market that you’re in and just put a caption over the top of [00:16:00] it saying, I’m just like you, I have to do these things, but, you know, each morning to get this energy to do this, this housework, I get up and I do my Pilates workout, you know, something as simple as that can give you millions of viewers.
[00:16:13] Kate: And often when you’re creating content. Content you put together that you think, Oh, this is really good. It’s really interesting. It’s going to do really well. That’s the content that doesn’t do well. It’s the content you put together really quickly in just a few seconds and put it up there that actually does well.
[00:16:28] Kate: Yeah. Sometimes
[00:16:29] Jewels: being that natural person, the authenticity comes through and it’s relatable. So as you say, if you’re doing the washing for the day, that’s something everybody can relate to because we’ve all got to stay clean, right?
[00:16:40] Kate: Exactly, and I think the more relatable and real you are, then the more people can build that connection with you when you sort of are above or it feels like you’re, you know, so perfect, then a lot of people go, that’s great, but it’s just not attainable.
[00:16:56] Kate: So, you know, we’ll move
[00:16:58] Jewels: on. I’ve listened to a couple of your [00:17:00] podcasts and what I really loved was your ability to take some of that technical information that you spoke about. I mean, you’re obviously highly educated. And a lot of the information you’re sharing is quite technical, but you’re able to share it in such a way that is relatable, but also makes sense.
[00:17:17] Jewels: And you kind of have this ability to weave in a story or weave in the why you’re doing it. You need to do particular exercises. So I really love the way you kind of melded those two things together. Why you do something, how you then do it, and then what impact that might have on your body or, or wherever, whatever it is you’re trying to do.
[00:17:39] Jewels: Is that something you do purposefully or is it something you’ve kind of learnt over the years and just do it naturally?
[00:17:46] Kate: Well, it’s funny you say that because a few people have actually said that to me and I didn’t even realise I was doing it. But thinking more about it, that’s how I teach and work with my clients, because if you are trying to build a relationship [00:18:00] with someone and especially, you know, trust.
[00:18:03] Kate: So I work with a lot of people that may be in a lot of pain, you know, they’ve had a lot of previous injuries, or they may be dealing with, you know, a chronic disease. So they come into work with me and they’re already a little bit hesitant. It’s a big step for them. So to build that trust, you know, you’ve got to move slowly and.
[00:18:21] Kate: I will always explain to people why we’re doing something, because I think if you’ve got an understanding of why, then you’re more inclined to give it a go. So I think that’s where that’s mainly come from. And then if you know the outcome of what this is going to give you, why we’re doing this and the outcome of it, again, you’re more inclined to give it a go.
[00:18:40] Kate: So I think just naturally the way I work with people. That’s why it’s come about because to me, logically, you’re going to be more, you know, willing to give it a go and keep going with it. If you know what it’s going to do to your body and what the outcome
[00:18:53] Jewels: is going to be. You’ve used the word trust a couple of times now, how important is that in your [00:19:00] online presence and even in your business?
[00:19:02] Kate: To me, it’s really important. It might not be so important to the viewer, you know, and I think part of that is because I do hold integrity really high. There is a lot of misinformation as I sort of said before, and it does annoy me that there’s a lot of influences on there that are like. Do this exercise and it’ll give you a flat stomach or, you know, that sort of content, it’s not realistic.
[00:19:26] Kate: It’s not true in the first place. And so many people are so trusting of people online that they get bad information and bad advice. So I always say to people, you’ve got to do your own research. It’s great to see something online, but, you know, do a background check, check out their qualifications, speak to your.
[00:19:47] Kate: Personal healthcare practitioner, make sure it’s right for you. I think in this day and age, we get bombarded with so much information, but trying to work out, you know, what’s right for us is really difficult. And [00:20:00] that’s where I do, you know, have that empathy with the consumer that it’s not always, you know, especially in the food world, you go to the supermarket thinking that everything in there is going to be good for you.
[00:20:10] Kate: It’s really not, you know, it’s being driven by companies and money and power. But having that knowledge to work out what’s good for you is not easy. So if I can help people with that, then I guess that’s one of my main goals. And I know how frustrating it is, you know, being a mom and a person myself. So I always just want to be really clear with what I’m sharing
[00:20:32] Jewels: with people.
[00:20:33] Jewels: The podcast is great. So congratulations. I mean, just the short couple that I listened to in preparation for this podcast, I learned a lot. I learned that you can be too flexible, which I kind of surprised me. I learned that you can have an overactive pelvic floor. Which also surprised me. So there’s a lot of information that you share.
[00:20:55] Jewels: How important is it to be free and open with the information and the expertise that [00:21:00] you have? As you say, you know, if I went and saw you as a nutritionist, there’d be a fee generally, but you’re willing to give all this stuff away for free. How important is it to be really generous with the storytelling and the information that you, that you share?
[00:21:15] Kate: Well, I think it’s important to be really generous, but, you know, it depends what, there are different people that are out there that say different things, but Alex or Moses always says you give your best stuff away for free and people will come back to you because again, you will build that relationship with them.
[00:21:32] Kate: So I guess, you know, with the podcast and everything, the information I share is fantastic. But again, it’s not individualized and that’s where people have to do the work and whether or not that’s, you know, then going to speak to their doctor or find a naturopath or a Pilates instructor, it’s working that out.
[00:21:52] Kate: So I think. Giving that information is really important. And, you know, maybe it does lose me some customers, but at the end [00:22:00] of the day, if it’s helping improve people’s lives, then that’s fantastic. And you will attract the people that want to work with you. Like, you know, my clients, they listen to my podcast, you know, they have learned lots of things through the podcast or my newsletters or social media, but they still want to come and work with me for a reason.
[00:22:19] Kate: So I think, you know, if you can find those people, then. That’s your customer base.
[00:22:25] Jewels: As you say, you, by getting out there, you’re speaking to potentially thousands of people many times a day, or however often they might come across your content, but it’s only the select few that you need to work with anyway.
[00:22:38] Jewels: So giving it away to 120, 000 followers is not necessarily a big deal because there’s no way that you’re ever going to, you know, manage to deal with 120, 000. Customers, right? So you don’t need that kind of volume. So social media allows us to get out to a much bigger audience, but that doesn’t necessarily mean that you’d need to deal with each one of those and filter them out [00:23:00]and help every single one of them.
[00:23:01] Jewels: It’s only a select few that will take the knowledge and do that. So I really applaud what you’re doing. So I think it’s a fantastic approach. How does intuition play a part in the way you work?
[00:23:14] Kate: It plays a big part in the way I work and I think part of that is spending so many years growing up dancing, having to be in my body, connect to my body, know what it feels like, you know, know what movement feels like.
[00:23:28] Kate: And, you know, I can meet a person, you know, straight away. And if you’re listening to your body, your intuition will tell you whether or not, you know, something’s not right here, or, you know, you just got to listen to those signals. So a lot of the time when I’m working with people, especially in person, maybe, you know, intuition is that sort of another way of saying that I can tune into other people’s.
[00:23:51] Kate: Body language expressions, maybe it’s just small noises that they make. Maybe it’s the way that they glance, you know, and the way they, the look they have in their [00:24:00] eyes, which was much harder when we all had to wear face masks, I tell you, because the face can give away so much. So I think I’m just more in tune with that.
[00:24:10] Kate: And then therefore that will change the way I work with someone, whether or not it’s the exercise I give them or the tone I’m taking with them or how much empathy, you know, I’m sharing, or just whether or not I need to really listen or I need to give advice. And sometimes you just need to listen to your client rather than being like.
[00:24:29] Kate: This is what you need to do. So I think it really plays a huge part in what I do and being able to connect with my audience or with my clients.
[00:24:39] Jewels: There’s a lot of information out there around health. You know, as you say, there’s plenty of stuff, whether good, bad or indifferent. There’s a whole bunch of stuff that is available to anybody out there.
[00:24:51] Jewels: There’s books, there’s podcasts, there’s films, there’s anything that you can think of. Information around health. And yet, not everybody is healthy. Not everybody is [00:25:00] as fit as we could be. How important is the process of storytelling or the process of engaging with somebody over a long period of time as part of the process of getting, changing the psyche of an individual?
[00:25:13] Jewels: As you say, there’s lots of different components when it comes to your health. It’s not just about a particular exercise or a particular form. You know, you can, you weave in exercise with nutrition and mindset, and there’s a whole bunch of things that need to sort of come together to make somebody. I guess healthy and then from a longevity perspective to do it over long periods of time.
[00:25:35] Jewels: How important is the art, I guess, of storytelling across so many different factors to bring it all together and and help those individuals to actually come to that place where they will engage and they will take the leap and put in the effort and. Make the changes that are necessary in order to, you know, become healthier.
[00:25:56] Kate: I think it’s hugely important. As you said, we all know what we [00:26:00] should be doing to be healthy. It’s not like there’s a lack of information or a lack of knowledge out there. We know what we need to do, but people don’t follow through. So I think sometimes it’s. Diving into why aren’t people following through and everybody will have a why, and that is going to be different for each person.
[00:26:19] Kate: And I think if you hear other people’s stories, then you can relate to that story. That might be your story. You need to listen to something. That’s that’s me, she’s, she’s talking about me. And if you can relate to that, and then you hear somebody saying, well, that’s what I work with. And this is how I helped them.
[00:26:37] Kate: Then again, you’ve created that connection and sometimes you need to hear things a different way. So somebody may explain, you know, the same concept one way and somebody else explains it the other way. And the first way just doesn’t click, but the second way it can sometimes just click and you might’ve heard it 10 times, but.
[00:26:54] Kate: Oh my goodness. They’ve just said that and something just clicked. So I think the more you can tell [00:27:00] stories and the more people hear them, the more that they can relate, or sometimes it’s just something the way that you say it, that makes it click for someone. How
[00:27:08] Jewels: important is storytelling in everything that you do?
[00:27:11] Kate: I would say I underestimate how important it is because, you know, even when it comes to a podcast, the ones that often get the most listens when I bring a client onto the podcast and we talk about their journey through health and fitness and how they’ve changed, they’re often the ones most listened to.
[00:27:30] Kate: And again, I think it comes back to that sort of being able to relate to someone, to hear someone that’s going through the same journey as you do. It does make a big difference and I probably underutilized that, you know, I’ve been told from previous business coaches, you know, you need to get more clients on your podcast.
[00:27:48] Kate: You need to, you know, share this and that, but I’m also very, you know, I’m not someone on social media. You’ll see studios taking videos of their clients in class. So I’m very [00:28:00] respectful that clients are coming to me. They’re paying me money. It’s not the time to be. Exploit’s not the word, but I’m giving my client my full attention when they’re with me.
[00:28:11] Kate: I’m not taking videos for social media and sort of posing for all that stuff. So, you know, getting more people onto my podcast and sharing more of my client stories. I share them on social media. But I’m often not showing it in real time, because I kind of feel like, you know, if someone is committing to come to you, then I’m giving them my full attention rather than trying to video and take down stories and things like that.
[00:28:35] Kate: But, you know, over the years, being in the industry for 20 years, I’ve got thousands. You know, of stories of success stories and just the other day, you know, a new client started with me and she’s a lovely lady. She’s had a previous prolapse and then she’s had 2 hernia repairs, you know, and I was just speaking to my husband saying.
[00:28:55] Kate: That if she had some, you know, after she had her prolapse, [00:29:00] if she’d seen the pelvic floor physio, and then, you know, had the hernia and went back to the surgeon and he’d said to her, you really need to do some work with your deep core because it’s related. It’s all related. You know, having a prolapse means your pelvic floor is not very strong.
[00:29:13] Kate: You’re not engaging your transverse abdominis rectus abdominis is overworking. She could have avoided those multiple hernias coming after it. So that sort of education is really important. And that’s why sharing those stories on the podcast or with other clients is really important so that this information gets out there.
[00:29:33] Jewels: You’re almost a couple of thousand posts into your Instagram and a couple of hundred podcast episodes in. So again, pretty prolific, which is fantastic. What’s some hints and tips, I guess, that you might be able to share with the audience for those that, you know, are nowhere near that, that maybe they’re just starting with their online presence and they would like to build.
[00:29:54] Jewels: What have you learned over that period of time that hints and tips that you might want to share? I
[00:29:59] Kate: think [00:30:00] a few things is that just keep it really easy. Don’t try to create content that’s going to be really time consuming because at the end of the day, as I said before, what you think is amazing doesn’t always translate.
[00:30:11] Kate: So keep it easy for yourself. Keep it manageable. If you can only do three posts a week, you know, commit to it, but do it consistently. So don’t try to commit to six posts a week. If you know, that’s going to be too much create a schedule. Batch the content together, you know, and be really clever with how you use it.
[00:30:30] Kate: So, you know, I’ll send a newsletter out to my clients once a week, again, consistency, but I’ll use some of that newsletter in one of my social posts. You know, I’ll record a podcast, but that’ll be two of my posts for the week. So get, you know, really savvy with what you’re creating and reuse it. You can, you can pull a quote out.
[00:30:51] Kate: You can use that quote and create an image. It’s really, you know. It’s not rocket science. It’s just can be time consuming if you let it. So set some [00:31:00] time constraints around it, some boundaries, and then whatever you produce, just do it consistently.
[00:31:05] Jewels: So what’s the next evolution of Kate Boyle, where are you heading with all of this?
[00:31:11] Kate: Who knows, huh? We’ll see. But, you know, at the minute I’m really focusing on my online membership. Really trying to nurture that and the women in that. Potentially, you know, I’ve thought about doing more in person presentations and things. But the time that I’m life that I’m in at the minute with. You know, smaller kids, it’s nice having that option of being online, you know, even today, you know, doing summits and you can record it in a time that’s.
[00:31:37] Kate: So I think at the minute I’m just going to, you know, keep doing my thing in the studio. No plans to expand there again. The last few years kind of showed me, you know, my studio is from home. I had plans of, you know, expanding out, renting a space, bringing in people. And I’m really glad I didn’t do that because at the end of the day, you know, that would have been a real nightmare time [00:32:00] wise, money wise.
[00:32:01] Kate: All the rest of it. So I really like my intimate in person work and then it’ll just be working on expanding my online presence and just, yeah, really building up the membership to support people.
[00:32:12] Jewels: Kate, I’ve thoroughly enjoyed having our conversation. Where can the audience find out a little bit more about you?
[00:32:18] Kate: Sure. So they can find me on Instagram at mindmovementhealth. My podcast is mindmovementhealth. Also, otherwise they can check out the website, which is mindmovementhealth. com.
[00:32:28] Jewels: au And definitely check out the podcast because there’s lots and lots of gold in there, lots of learning. So congrats and thanks for joining
[00:32:36] Kate: me.
[00:32:37] Kate: Thanks so much for having me on. It’s been a really great conversation. Cheers.
[00:32:42] Jewels: Kate is a great example of how to build an online following and importantly doing it for the right reasons. Much love. Chat soon.
